Doody Enterprises offers advertising opportunities on its websites and e-mail newsletters, providing access to a unique and valuable group of our subscribers and readers among collection development librarians and healthcare professionals in select markets.
Reaching Health Sciences Librarians
Doody Enterprises reaches perhaps the most valuable segment of the health sciences library market, more than 3,000 collection development specialists from around the world. Advertisers (publishers, distributors, aggregators, and portal publishers) reach these markets by placing space ads on the websites and newsletters of Doody’s industry-leading publications, Doody’s Review Service (DRS), Doody’s Core Titles (DCT) and, new in 2014, Doody’s Collection Development Monthly (DCDM). The email newsletters from DRS and DCT enjoy phenomenal open rates of 50% and 38% respectively and impressive (and growing) website visitation statistics. In addition to placing space ads, advertisers can feature their message in a “New and Noteworthy” section of the DRS and DCT newsletters, reserving this space for an entire month. DEI also sends a periodic eBlast to its entire readership featuring a product from a single, select advertiser. Moreover, participating publishers can feature an important title in a Publisher Spotlight in the DRS Weekly Literature Update email or the monthly DCT Newsletter sent to subscribers.
Reaching Healthcare Professionals
More than 70,000 healthcare professionals who are registered users MedInfoNow (MIN) have opted in to receiving a Weekly Literature Update email. The select markets served by MIN include endocrinologists, primary care physicians, sports medicine professionals, nurses, pharmacists, physical therapists, and speech pathologists /audiologists. Most of these market segments are reached as a result of a licensing agreement with a professional society. Publishers can reach these markets by spotlighting an important title aimed at one or more of these markets in a Publisher Spotlight in the Weekly Literature Update email or by placing banner and tower ads on both the update email and the website aimed at the market(s) the advertiser wants to target.
Helping Advertisers Reach their Target Audience most efficiently
Doody Enterprises takes pride in working closely with publishers to match the products and services they want to promote with the advertising vehicles that will get them the greatest response and making it easy for advertisers to participate.